Gap Cofounder Doris Fisher Dies at 94; Helped Grow Jeans Store Into Fashion Powerhouse

Doris Fisher, cofounder of Gap Inc., the longtime American clothing brand known for casual, affordable family fashions, has died at 94.
The news was announced by Richard Dickson, Gap president and CEO, in a May 4 company statement. He referred to Fisher as “a true original.”
“Many of us were fortunate to have known Doris personally, an extraordinary human being whose brilliance, quiet determination, and heart shaped everything from Gap Inc.’s indelible influence on fashion and retail to philanthropy and the San Francisco art scene,” Dickson said.
Fisher and her husband Donald Fisher, who died in 2009, opened the first Gap store in 1969 in San Francisco, selling only men’s jeans and music tapes. She drew on the idea of the “generation gap” to name the brand, appealing to a growing base of teenage consumers….