Stephen Curry and Chinese sportswear giant Li-Ning announced an endorsement deal on June 1.
ESPN’s Shams Charmania, a senior NBA insider, said the 10-year deal is worth more than $400 million, with Curry choosing the Chinese brand over others offering similar-sized deals, and at least one offering even more.
China and multiple Chinese brands are major sponsors of the NBA.
“The future of the Curry brand will be powered by a company truly rooted in sports and innovation,” Curry said in a promotional video posted on X. “A partner dedicated to creating quality products, with sneakers that I truly believe in, [and] that will continue to deliver at the highest level.”…