All-time tennis great Novak Djokovic is joining General Atlantic as a global strategic adviser, the private equity firm announced Friday.
“The principles that drive performance at the highest level of sport are the same ones that build great businesses: discipline, long-term thinking, and the courage to keep improving. I look forward to contributing to the next chapter of what Bill [Ford] and the team are building,” Djokovic said.
Djokovic, 39, will work closely with the New York-based firm’s leadership, portfolio companies, and investors, and bring his perspective on leadership, resilience, and innovation.
“He brings a global perspective and a commitment to continuous growth that align deeply with our culture and values,” CEO Bill Ford said….