A global patchwork of rules is emerging over how AI-generated content must be identified, with Canada taking a lighter approach than several jurisdictions that have imposed binding labelling and disclosure requirements.
Generative AI tools have made convincing text, images, audio, and video cheap enough to produce at scale, prompting some governments to require disclosure rather than rely on the public’s ability to identify AI-generated material.
The approaches vary widely. The European Union, South Korea, India, and California have introduced requirements ranging from visible labels and machine-readable markers to mandatory disclosure when users are interacting with an AI system.
The latest took effect Aug. 2, when transparency provisions of the European Union’s AI Act, known as Article 50, became binding across the bloc….