More than half of all internet traffic now comes from bots, analysts say, and for businesses, that means reaching customers may be more challenging than ever. The flood of artificial intelligence-powered bots is forcing small businesses especially to find new strategies to make human connections.
“When traffic is overblown, making advertising decisions becomes impossible,” business owner Cameron Figgins told The Epoch Times. “I’ve seen monthly analytics with 30 [to] 40 percent of site visits as non-human.”
Figgins owns Absolute Maintenance and Consulting, a California company that specializes in remediating mold and water damage. He said the flood of AI bots visiting his company’s website costs real-world money….