Judge Details Restrictions on Google Ads Business, Declines Breakup

A federal judge on Sept. 16 unsealed the opinion she issued Sept. 2 requiring Google to open its advertising tools to competitors, share auction data with publishers, and accept a six-year monitor—without selling its ad exchange or publisher ad server.
Virginia-based U.S. District Judge Leonie Brinkema issued a short order on Sept. 2 rejecting a breakup of the ad-buying and ad-selling software Google owns and accepting most of the proposed restrictions on Google’s conduct. She kept the accompanying 106-page opinion sealed so both sides could flag confidential business information and seek redactions. In the end, neither side asked for redactions, so on Sept. 16 she authorized unsealing….