Toys “R” Us is looking to make a comeback in Canada by teaming up with Staples.
The office supplies retailer has announced that it has finalized an agreement with Next Century Ipco Can ULC to introduce Toys “R” Us and new Parties “R” Us sections in Staples stores beginning this fall.
Next Century acquired roughly 150 trademarks from Toys “R” Us Canada this summer, including the Geoffrey the Giraffe mascot, brand jingles, and classic marketing phrases.
The partnership between Next Century and Staples will start with a pilot launching later this month at a Staples store in Richmond Hill, Ont., a city located just north of Toronto, according to a company press release. …