Snap, the developer of social media app Snapchat and digital avatar Bitmoji, on June 16 launched its first augmented reality glasses for consumers.
The glasses, called SPECS, are priced at $2,195 and were introduced at the Augmented World Expo in Long Beach, California. SPECS’s augmented reality—technology that overlays digital content onto a real-world view—was presented as the most natural way to use a computer because it aligns with how people already experience the world visually, socially, and three-dimensionally.
“As computers became more capable, they also demanded more of our attention. Too often, we find ourselves looking down at a screen instead of looking at the people we’re with,” the Santa Monica-based technology company stated in a press release. “We believe the best technology fades into the background, helping when it’s needed and getting out of the way when it’s not. That’s why we built SPECS.”…