Florida’s attorney general sued Netflix on Sept. 9 claiming the streaming giant collected data on its youngest viewers and added addictive features to the platform after promising not to.
Attorney General James Uthmeier is seeking billions in damages from the company and asked the judge to order Netflix to stop its alleged deceptive practices.
“Parents were told kids’ profiles were a child’s own space—safe, separate, great for kids,” Uthmeier said in a news conference Wednesday. “Families believed them. But behind the brand, Netflix built something different.”
In the lawsuit, Uthmeier claims Netflix offered an ad-free service that promised not to collect or sell data but began to track children and their profiles when it launched an advertising business in 2022….